Required Experience:
Knowledge Required by the Position
Knowledge of principles and practices of managing and conducting information and marketing programs
Knowledge of principles and practices of coordinating a public information program
Knowledge of principles of organization, administration, budget, and personnel administration
Knowledge of communications theory
Knowledge of media sources and resources
Knowledge of planning and preparing media releases and news conferences
Knowledge of computer systems and software utilized in a business environment
Ability to plan and coordinate effective marketing strategies, exercise information management, and facilitate and highlight public relations programs
Ability to communicate clearly and concisely orally and in writing
Ability to establish and maintain effective relationships with those contacted pursuant to media work
Ability to exercise good judgement in the release of information
Ability to write creatively, organize news materials and to determine a story slants; the preferred applicant can place emphasis upon, gather, and verify news information through interviews, observations, and research
Ability to work independently and follow through on assignment with minimal direction
Ability to operate and utilize contemporary computer systems, navigate software, and the internet in the performance of job duties
Supervisory Controls: Duties are performed under the general supervision of the Assistant City Manager.
Guidelines: Guidelines for this position include ordinances, departmental policies, and procedures relevant to state and federal laws.
Complexity: The position consists of professional administrative, and high-performance communications related tasks.
Scope and Effect: The purpose of this position is to provide timely, accurate and complete information about operations and programs on behalf of the City.
Personal Contacts: Contacts are typically with co-workers, subordinates, members of public, media, and other city employees.
Purpose of Contacts: Contacts are typically to exchange information, resolve problems and provide services.
Physical Demands: The work is typically performed inside of an office with the employee sitting at a desk with intermittent standing or walking. The employee occasionally lifts to 20 pounds.
Work Environment: The work is performed in an office setting and may also be performed in various locations, indoors, and outdoors.
Supervisory and Management Responsibility: This position supervises the Communications Coordinator, Videographer and Graphic Designer positions.
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Duties / Expectations:
Communications Director
City of East Point, GA
2757 East Point Street, East Point, GA 30344
$103,936.18 - $161,101.07 a year - Full-time
Skills
Writing skills
Technical Proficiency
Research
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Do you have experience in Writing skills?
Education
Bachelor's degree
Do you have a Bachelor's degree?
Full job description
This position serves as a key advisor to the City in the planning, development, implementation and control of communications, marketing, and public relations.
Major Duties
Develop and implement strategic Communications Plan and related policies that will include external public relations and media coverage and internal messaging and strategic communications
Develop and recommend new communications methods and enhancements to achieve City goals, including fostering the organization’s core values and marketing City services to citizens, community groups, and other external organizations
Provides leadership for cross-departmental communications projects and programs
Leads external communication efforts, including ensuring consistency in presenting City information to the public in a timely and effective manner
Provides leadership and management on media relations; anticipates media responses and prepares spokespersons accordingly
Establish effective relationships with other departments as well as with community associations, the business community, civic organizations, regional partners, media, and various interested groups and individuals
Responds to media inquiries
Writes and distributes news releases
Produces monthly newsletter
Plans, leads, organizes and controls print, web and TV media to enhance the City’s image and communicate City issues, actions, and services
Coordinates and implements Citizens’ Leadership Academy; develops curriculum; secures speakers; coordinates participant registration and manages classes
Prepares informational materials and other publications for the City
Manages City Cable Television Station and contractors
Manages Franchise Agreements and interlocal agreements for the City’s Cable channel
Performs related duties as assigned
Minimum Qualifications
A Bachelor’s degree in journalism, communications, marketing, business administration, or a related field; Master’s degree preferred; a minimum of five (5) years of progressively responsible experience in marketing, public relations, public information, or related field that involves copious amounts of public contact/exposure; equivalent combination of education and experience will be considered.
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