Required Experience:
Qualifications:
Bachelor’s degree required, advanced degree a plus.
Minimum of 7-10 years’ experience overseeing marketing efforts.
Experience in a nonprofit marketing role preferred.
In-depth knowledge of application processes, budgeting principles, and financial management.
Proficiency in MailChimp/SalesForce, Photoshop/Canva, or other design software.
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.).
Skills and Abilities:
Demonstrated ability to understand and articulate organizational values/goals and programs and work collaboratively with staff and external partners/donors
Ability to work collaboratively with staff and external partners.
Excellent written and persuasion skills
Demonstrated ability to achieve and grow aggressive goals
Demonstrated ability to think strategically and take initiative
Strong organizational, critical thinking, and problem-solving skills. Experienced at managing multiple tasks simultaneously, establishing priorities, working calmly under pressure, and managing competing deadlines and shifting priorities.
Thrives in a fast-paced environment.
Physical Demands and Working Conditions
Work in a hybrid / flexible work environment with headquarters blocks from Ponce City Market
Travel (10%): Capacity to travel throughout Atlanta
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
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Duties / Expectations:
Director of Marketing and Communications
Hope Atlanta
Atlanta, GA 30308
Hybrid work
$90,000 - $100,000 a year - Full-time
Skills
Senior leadership
Microsoft Outlook
Microsoft Excel
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Do you have experience in Senior leadership?
Education
Bachelor's degree
Do you have a Bachelor's degree?
Benefits
Health insurance
Paid time off
Vision insurance
Dental insurance
Paid holidays
Full job description
Job Purpose:
As Hope Atlanta celebrates 125 years of service and impact, we are seeking a strategic and experienced Director of Marketing and Communications to guide our brand into the future. This leader will develop and execute an integrated communications strategy that elevates Hope Atlanta’s digital presence, strengthens our visibility in the community, and supports organizational and fundraising goals. This includes aligning digital advertising and SEO, driving thought leadership, securing earned media, and ensuring consistent, high-quality messaging across all channels, platforms, and events.
Reporting to the Chief Development Officer, this role is part of a hybrid work environment, with our office located just a few blocks from Ponce City Market in Atlanta, Georgia and will work alongside a passionate team. We're looking for someone who brings not only creativity and strategy, but also a deep heart for our neighbors experiencing homelessness and a shared desire to make a meaningful impact. This person will frequently visit our programs to capture and share powerful moments with the public through social media, earned media, special reports, and more—amplifying the mission and stories of Hope Atlanta.
Hope Atlanta offers a comprehensive benefits package with medical, dental and vision. We offer generous paid time off and 15 company paid holidays.
Duties and Responsibilities include, but are not limited to the following:
Provides strategic counsel to the CEO and senior leadership team as a trusted communications professional with sound judgment and the ability to earn trust.
Values Hope Atlanta’s mission and culture and takes a vested interest in positioning the organization well with both internal and external stakeholders.
Ensures consistent messaging across all communication channels, including supporting fundraising campaigns.
Develops and implements comprehensive communications strategies, campaigns, and materials to influence key target audiences (board of directors, advisory council, donors, policymakers, community partners, media, etc.).
Collaborates with the fundraising team to create marketing materials that support donor engagement, fundraising campaigns, and special events.
Oversees a comprehensive strategy for social media marketing, to include Instagram, Facebook, LinkedIn, YouTube, and more.
Leads email marketing efforts through platforms such as MailChimp, developing and managing campaigns, newsletters, and donor communications.
Creates quarterly field reports and annual reports to convey the organization's performance, impact, and engagement.
Oversees the creation of press releases, media pitches, and other communications materials.
Secures media coverage through proactive pitching and relationship building.
Builds relationships with key local and national press contacts, handling inquiries.
Monitors and analyzes media coverage, providing insights and recommendations to enhance strategies.
Creates and manages a communications and content calendar, with the ability to plan effectively to meet deadlines.
Manages and grows Hope Atlanta’s digital and social media presence, including the Hope Atlanta website, LinkedIn, Instagram, Facebook, etc., ensuring fresh content through calendars and creative assets.
Leads website management, including regular updates, improvements, and engagement metrics.
Collects and curates client testimonials to share through blogs, emails and video.
Finds, tracks, and manages public-sector award applications and other platforms to enhance visibility and reputation.
Tracks and reports on the success of public relations and marketing campaigns using metrics and analytics.
Proactively stays informed and updated on local, state, and national trends and best practices around homelessness, housing affordability, equity, and other intersectional issues to ensure innovative and effective PR strategies.
Oversees executive team events, speaking engagements, planning, and logistics.
Manages a third-party vendor or staff person to assist with either communications or design work, and printers, photographers, ensuring strategic and cost-effective use of services.
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