Required Experience:
REQUIREMENTS
Bachelor’s degree required in Communications, Marketing, Public Relations, Journalism, or a related field
Minimum 5–7 years of progressive leadership experience in nonprofit marketing and communications
At least 2 years of director-level experience overseeing comprehensive marketing and communications programs
Experience in nonprofit, healthcare, human services, or similarly complex, regulated environments preferred
Demonstrated success managing enterprise-level communications strategies and public relations initiatives
Demonstrated expertise in media relations, brand management, and crisis communications
Strong understanding of regulatory, reputational, and compliance considerations affecting nonprofit organizations.
Excellent written, verbal, and presentation communication skills
Proven experience supporting executive-level communications and organizational change initiatives
Proficiency with Microsoft Office Suite, CRM systems, grant management tools, and digital marketing platforms
PHYSICAL REQUIREMENTS:
The physical requirements described below are representative of those that must be met by an employee to perform the essential duties of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
The ability to safely operate a motor vehicle to transport oneself, consumers, and program supplies as necessary.
The physical ability to travel to assigned locations, stand, stoop, bend, reach, pull, push, lift, grasp, climb, talk, see, hear and perform basic and light home maintenance activities, and operate office equipment.
Move and lift light objects up to 30 pounds, such as mail, supplies, files, and equipment.
Operating office equipment requiring continuous or repetitive hand/arm movements.
The ability to remain in a sitting position for extended periods of time.
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Duties / Expectations:
Director of Marketing & Communications
Volunteers of America Chesapeake and Carolinas
4601 Presidents Drive, Lanham, MD 20706
$125,000 a year - Full-time
Skills
Strategic communications
Senior leadership
Regulatory compliance
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Do you have experience in Strategic communications?
Education
Bachelor's degree
Do you have a Bachelor's degree?
Full job description
COMPANY OVERVIEW
Volunteers of America Chesapeake & Carolinas (VOACC) promotes self-reliance and inspires hope. As a church without walls, we provide personalized housing, ministry, health, and human services that benefit vulnerable individuals, families, and communities. Founded in 1896 in Baltimore, Maryland, by Ballington and Maud Booth, VOACC is one of the largest affiliates of Volunteers of America, serving thousands of people each year across the District of Columbia, Maryland, Virginia, and North and South Carolina.
JOB SUMMARY
The Director of Marketing & Communications is responsible for developing, executing, and sustaining VOACC’s enterprise-wide marketing, communications, and public relations strategy. This role ensures consistent, mission-aligned messaging across internal and external audiences while strengthening brand awareness, public trust, donor confidence, and community partnerships.
The Director serves as VOACC’s primary steward of organizational voice and reputation, overseeing media relations, crisis communications, executive messaging, digital communications, and storytelling in support of Vision 2030, ministry identity, and organizational growth
RESIDENCY: Must reside in the Washington, DC metropolitan area.
RESPONSIBILITIES:
Strategic Leadership
Develop and implement VOACC’s comprehensive marketing and communications strategy in alignment with Vision 2030 priorities and organizational objectives.
Serve as a strategic advisor to the Executive Leadership Team on internal and external communications, brand positioning, and reputational risk.
Ensure consistent messaging and brand standards across all programs, regions, and platforms.
Marketing & Brand Management
Oversee the development and execution of marketing campaigns that strengthen brand awareness, support program growth, and enhance community engagement.
Ensure visual identity, messaging, and storytelling consistently reflect VOACC’s mission, values, and “church without walls” identity.
Collaborate with program, development, and operations leaders to support fundraising, recruitment, and service expansion efforts.
Communications & Media Relations
Lead all earned media efforts, cultivating and maintaining relationships with regional, state, and national media outlets.
Prepare press releases, media statements, talking points, and executive briefing materials.
Strengthen VOACC’s presence and relationships across priority markets and regions.
Crisis & Issues Management
Lead crisis communication planning and execution in coordination with executive leadership, legal counsel, and compliance teams.
Develop proactive communication strategies to mitigate reputational risk and ensure timely, accurate, and mission-aligned messaging during sensitive situations.
Digital Communications
Oversee executive communications, including speeches, op-eds, presentations, and key messaging for the CEO and senior leaders.
Develop internal communication strategies that support employee engagement, culture, transparency, and organizational alignment.
Ensure timely and effective communication during organizational change initiatives
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