Required Experience:
Qualifications
Bachelor’s degree in marketing, communications, public relations, or related field.
Minimum 10 years of progressively responsible experience in marketing and communications leadership roles.
Demonstrated success managing integrated strategies across large, complex, or multi-market organizations.
Experience leading teams that provide support to multiple markets of varying size and capacity.
Proven track record of success as both a strategic leader and hands-on contributor.
Strong experience in media relations, brand management, and digital marketing.
Ability to manage budgets, vendors, and cross-functional initiatives.
Familiarity with healthcare, nonprofit, or cause-driven communications preferred.
Valid driver’s license and ability to travel across the territory as needed.
Knowledge, Skills and Abilities
Strategic, creative, and collaborative leader with a “player-coach” mindset.
Exceptional communication, relationship-building, and influencing skills.
Strong ability to balance strategy with execution in a dynamic environment.
Skilled at engaging diverse audiences and adapting messages for local relevance.
Proficiency in using data and analytics to measure and improve impact.
Deep commitment to the Alzheimer’s Association’s mission, values, and inclusivity principles.
Title: Territory Marketing and Communications Director
Position Location: Southeast Territory - Greater Tampa or Orlando
Full time, based on 37.5 hours minimum per week
Position Grade & Compensation: Grade 211 The Alzheimer's Association’s good faith expectation for the salary range for this role is between $125,000-$135,000
Reports To: Territory Vice President
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
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Duties / Expectations:
Territory Marketing & Communications Director - Southeast
Alzheimer's Association
Tampa, FL
$125,000 - $135,000 a year - Full-time
Licenses
Do you have a valid Driver's License license?
Skills
Do you have experience in Team motivation (leadership skill)?
Education
Do you have a Bachelor's degree?
Benefits
Tuition reimbursement
401(k)
Health insurance
Paid time off
Vision insurance
Dental insurance
Family leave
Full job description
Marketing
Position Type
Full Time
Location
Tampa, FL, United States
Job ID
TERRI002928
Tampa, Florida, United States
Position Summary:
The Alzheimer’s Association seeks an experienced, mission-driven Territory Marketing and Communications Director to lead integrated MarComm efforts across the Southeast Territory. This individual will serve as both strategic architect and hands-on practitioner, providing visionary leadership while actively supporting the execution of communications strategies in priority markets and rural communities alike.
As a player-coach, the Territory Director drives the development and implementation of comprehensive, data-informed marketing and communications plans designed to elevate the Association’s visibility, engage diverse audiences, and achieve mission and revenue goals. This role requires a collaborative leader who can inspire a high-performing team while also rolling up their sleeves to provide direct, tactical support where needed—particularly in markets with significant opportunity or limited MarComm capacity.
Responsibilities
Essential functions and responsibilities include, but are not limited to:
Lead the development and execution of integrated, territory-wide marketing and communications strategies that advance the Alzheimer’s Association’s mission and align with national priorities.
Serve as both strategist and practitioner, providing direct MarComm support in priority markets while also guiding and coaching team members who support multiple local markets.
Provide expert counsel to territory leadership, chapter executives, and staff on marketing, communications, and media strategies that drive engagement and impact.
Oversee and mentor a team of remote marketing and communications professionals, fostering collaboration, innovation, and accountability across a geographically dispersed region.
Ensure equitable MarComm support across diverse communities, including smaller and rural markets, by developing scalable resources, toolkits, and adaptable messaging strategies.
Lead proactive media relations and brand storytelling efforts across the territory, building relationships with local and regional outlets to secure meaningful earned media coverage.
Guide digital and social media strategy, ensuring consistent, engaging content that promotes the Association’s full mission and resonates with varied audiences.
Oversee paid media planning and creative execution, including negotiation of in-kind placements, development of campaign assets, and evaluation of performance metrics.
Represent the territory’s MarComm function at the national level, collaborating with Home Office teams and serving on the Marketing & Communications Council.
Monitor and evaluate the effectiveness of marketing and communications initiatives through analytics, insights, and continuous improvement practices.
Champion diversity, equity, and inclusion in all messaging and outreach, ensuring culturally responsive and accessible communications across all communities.
Actively participate in and support local initiatives when needed, modeling a hands-on, collaborative approach to ensure success in markets with emerging needs or opportunities.
Other duties as assigned
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